On February 16th, Dark and Lovely celebrated the kick-off of its 45th Anniversary with a commemorative event in New York City. Here’s what went down!
Dark & Lovely has a NEW product line specially formulated for us natural gals and they brought it to NYC in style with a “Curl Power” celebration on February 20th (this post is SUPER late!) hosted by the lovely Curly Nikki! Follow me… Ok, so the festivities were set to begin at 6:30 pm and my little sister and I arrived at Arena around 5:45 pm. There were maybe… 30-35 chicas on line, not bad. We could clearly see the door from our spot so we were cool! The line started moving pretty quickly with security letting in a few at a time at a regular pace. After signing the waiver about photography/videography etc., we went in and were led to the private karaoke room downstairs to check our coats and wait to go up to the main event at showtime. Some of the curlies did the karaoke thing LOL! It was cool. Everything was well organized and I loved that they didn’t have us waiting in the freezing cold. The place was HUGEMUNGEOUS! I saw Nikki, as I walked in, speaking with Shanti from Around The Way Curls (who, by the way was SOOOO fun and super sweet!) so I just started making my rounds, figured I’d catch up with her later on. There were huge monitors all over flashing the Dark & Lovely Au Naturale branding and shots of the new line. A few ladies were milling around representing the brand, either rockin’ Dark & Lovely tees or dresses matching the branding, ALL with lovely hair… especially this one gal with an orange mini who had a MASSIVE reddish-toned curly fro. BEAUTIFUL! There were about four stylist stations where experts were giving the attendees advice on which products to use for their hair and a few actually had demos performed on…