Last week, I had the privilege of sitting in a room full of beauty taste-makers at Dream Downtown to talk #LegendaryStyle featuring the latest offerings from Optimum Amla Legend. Our hosts? Celeb stylist and SoftSheen-Carson Artistic Director Johnny Wright and super stylish naturalista Tracee Ellis Ross.
As we sipped yummy green smoothies and nibbled on light bites, the duo spoke passionately about why they love this amla oil-infused line. Johnny explained how this legendary oil from India actually penetrates the hair shaft allowing the new stylers to not only help you achieve a flawless, sleek look but also help nourish the hair. I truly appreciated Tracee’s candor and wit as she let us in on her Amla Legend faves (like the Treasured Temple Edge Tamer to slick back her buns), describing exactly how she uses each one in her personal hair care routine.
After getting the scoop on all the goodies, Johnny walked us through some of the styling processes of the lovely models. For all those interested in straight styles from time to time, Deyanna (below), is a fellow natural. The Amla styling and maintenance products had her hair feeling so soft (yes, we were invited to touch) and it had lots of bounce and body.
The new Amla Legend Oil-Infused Styling trio includes the Enchanted Finish Hold + Polishing Spray, the Lustrous Body Blow Dry Mousse and the aforementioned Edge Tamer. All three retail at about $7 each.
Why Alma Oil?
Amla Oil is the best kept beauty secret for beautiful, thick, full hair. Derived from the legendary Amla Superfruit from India (also known as the Indian gooseberry fruit), Amla Oil is a powerful anti-oxidant, rich in vitamins and minerals, known for its naturally rejuvenating properties.
Amla Legend offers a range of products including a hair wash, conditioning cream and even hair color which are now available at major drug and beauty supply stores nationwide.
Have you already gotten your hands on anything from the Optimum Amla Legend line? If not, which do you think you’d like to try?
Be sure to stay social with Optimum Salon Hair Care on Twitter for news and updates on what they’ve got brewing.
I thought I had better snag a pic with Tracee before the presentation began, ya know, to get that over with LOL… so, here ya go!
Stay tuned for full product reviews coming soon!