Home Beauty #NYFW Beauty Behind the Scenes: Edwing D’Angelo x Optimum Amla Legend

#NYFW Beauty Behind the Scenes: Edwing D’Angelo x Optimum Amla Legend

February 24, 2014

This past Fashion Week in New York City, I was excited to join the Optimum Amla Legend style squad for a behind-the-scenes view at the looks they executed for the Edwing D’Angelo Fall/Winter 2014 show!


SoftSheen-Carson Dir. of Education Mezei Jefferson {2nd from right} is joined by his style team.

As a proud sponsor of the show, Optimum was responsible for complementing D’Angelo’s designs with simple yet slightly edgy hair. SoftSheen-Carson Director of Education Mezei Jefferson explains the looks and their inspiration:

“We’re giving an anarchy look to it, like French Revolution… so we’re giving them the part down the center, sweeping all the hair over to the side, long ponytail then we’re wrapping it with the gold cord to give it that kind of bold feel. For the guys, we’re giving them side parts, sweeping it over with a little height in the front, you know, hair that’s reminiscent of that time period.”




The team made use of Optimum Amla Legend products to achieve these sleek styles including their Treasured Temple Edge Tamer and Enchanted Finish Hold & Polish Spray .

OptimumAmla_EnchantedFinish EdwingDAngeloOptimumHair2

Joining the glam squad for the event was Vera Moore Cosmetics. The team dolled up the female models with smokey eyes and winged liner to complement the hair. And the guys, yup, they get makeup too…

EdwingDAngeloVeraMoore EdwingDAngeloOptimumHairMkp


When the models hit the floor in D’Angelo’s amazingly classy designs, you saw how it all came together.

EdwingDAngeloShowFemale EdwingDAngeloShowMale

Many thanks to the team at Optimum Amla Legend and Edwing D’Angelo for being super sweet and allowing me to come behind the scenes and attend my first ever REAL fashion show!

I’m soooo looking forward to NYFW S/S 2015 in September! Are you?


Toia B.

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